Case Study

New Creative to Drive Equity 

Overview

Since 1995, Findlay Roofing has been repairing and replacing roofs in the metro  Atlanta area with exceptional service and attention-to-detail. What started out as a small, Atlanta roofing company quickly blossomed into Georgia’s largest full-service roofing contractor with lots of awards and recognition along the way.

Challenge

While the Findlay brand had always invested in sports and talk radio and built a loyal listener base, they realized that they were maxing out their reach there. In addition, after looking at audience data, they realized they were missing a critical segment, women, in their historical advertising mix.

The Vertex Partnership

After the company partnered with Vertex, one of the first areas for the new marketing team to focus on was advertising to women. Vertex helped find a creative agency with experience in home services. The joint team then spent the next 3 months reviewing media mix and iterating through creative scripts and the new campaign launched in April 2025. The feedback and rave reviews from customers and employees has exceeded all benchmarks and set the brand up for success for years to come.

Impressive Results

With Vertex’s creative and media expertise, Findlay launched a strategic media campaign including:

• 📺 3 New TV Spots that brought the brand to life
• 🔍 A 2.5x increase in brand searches, indicating stronger recognition and interest
• 🥇 Achieving top placement on Atlanta’s #1-rated TV station, giving Findlay the premium visibility it needed

Impact

The campaign didn’t just generate attention — it built trust and credibility across metro Atlanta. With Vertex, Findlay Roofing is not just getting seen — it’s becoming recognized.