Case Study
Eustis Roofing: Poised to Scale
3
New Central FL Locations
2x
Growth Rate From Expansion
110
New Reviews in 6 Months
Rapid Expansion into Central Florida
Overview
Since 1959, Eustis Roofing has been committed to providing Central Florida homeowners and businesses with top-quality roofing solutions. With humble beginnings in Tavares, the Eustis brand was led by Rod Reisman who started with the company in 1982 and eventually took over in 1989.
Challenge
While Eustis continued its growth under its 2nd generation leader, Jason Reisman, he knew that the brand had the potential to serve a much larger base in Orlando as well the fast growing Villages market. What he wanted was a partner that could work with him on the distribution side, on the pricing side and better manage the relationship with manufacturers to allow this expansion to happen.
The Vertex Partnership
When the partnership with Vertex was finalized, Jason and the entire Eustis team could now access subject matter experts in procurement, fleet, digital marketing and technology. As a result, team accelerated brand launch into Lakeland and Orlando in addition to adding a brand in the Villages. And the new locations are now driving double digit growth for the brand
Impressive Results
- ✅ 3 new Central Florida locations opened
- 📈 2x growth rate thanks to smart expansion
- ⭐ 110 new reviews generated in Orlando in just 6 months — a sign of both volume and customer satisfaction
Impact
More locations. More happy customers. And a trusted partner helping navigate the journey. For Eustis Roofing, the partnership with Vertex has been about scaling smart — and doing it with confidence.
About Vertex Service Partners
Vertex is a private equity holding company built for the residential home services space. We partner with values-driven entrepreneurs who want to grow — without compromising on service, culture, or legacy.
FAQS
Learn More About Vertex
How do I become a Vertex partner?
Visit our contact page, and fill out our form, telling us a little bit about your company! We’ll get back to you quickly with information and next steps.
What types of businesses do you work with?
We partner with a wide range of companies in the exterior home service industry, with a focus on roofing.
Why should I partner with Vertex?
We have built a company to allow yours to better win for the decades that follow, with some of the best of the best companies on our team today. If you care about providing better growth opportunities for your people and not just preserving but building the legacy of your company within the community, give us a call.
