Case Study

Scaling Nationally Meant Partnership

For over three decades, Jeff Brett had a bold vision: to build the best roofing company in the country. Starting on Long Island, King Quality Construction quickly became known for its “customers first, employees first” culture. But Jeff knew that to scale nationally — and do it right — he needed a partner who shared his values and long-term vision.

Enter Vertex Service Partners.

The Challenge

Jeff had spoken with several private equity firms. “I felt like just another number,” he said. Many focused on quick returns and exits, not the enduring excellence Jeff had envisioned when he founded King Quality.

“I didn’t start this company to flip it — I started it to be the best.”

The Partnership

What set Vertex apart? Alignment on mission and values.

“Vertex didn’t just want growth. They wanted us to be best in service, best in class, and the number one roofer in the country — just like I always dreamed,” Jeff shared.

Since joining the Vertex family, King Quality has gained access to high-level support in marketing, hiring, and operations — without sacrificing the culture that made them special.

Results That Matter

• 50% Year-over-Year Growth:
  “January is usually a slow month. But since closing with Vertex, we had our best January ever — 50% higher than the previous year.”
• 2x Lead Volume:
  “Our lead production has doubled thanks to Vertex’s advertising guidance and strategic spend.”
• Back-Office Relief:
  “I don’t have to worry about the accounting and backend anymore. They brought in people I couldn’t have found on my own — freeing me up to do what I love: grow the business.”

Impact on the Team

With growth comes opportunity — not just for the company, but for the people who power it.

“My employees now have the chance to grow within the Vertex family. That’s one of the things I’m most excited about.”

A Culture of Learning and Leadership

Jeff’s passion for industry collaboration made Vertex’s model of peer mentorship especially appealing.

“Every one of our founders and partners has something to give — and something to learn. That’s what makes this so magical.”

Final Word from Jeff

“We’re looking for partners who think like we do — who want to dominate the roofing industry, who want to be the name people think of when they need a roof. If that’s you, Vertex is the place.”